The Pictorial Print Division (PPD) serves those who make prints or have their work displayed as prints. Prints may be self-made, commercial, digital, or darkroom printed. If the final copy is a print, then consider what the Pictorial Print Division has to offer. A group of 8-12 photographers make up a Print Study Group. A portfolio of prints is mailed to each member in turn, and the member comments on each print, removes a previous print, inserts a new print, and adds a personal newsletter. The last member sends the portfolio to the “commentator,” an experienced photographer who provides an “expert” opinion on each print. The secretary sets a new schedule and starts the portfolio on the next round. The following are some of the portfolios available: American Portfolio–Approximately 30 portfolios to fit individual needs: color, monochrome, nature, contemporary, commercial, assigned subjects, digital printing, darkroom printing, 8×10, 11×14, etc. Portrait Portfolios–Five Study Groups, including Character Studies, Children, Animals, Figure Studies, and Glamour Girl. The emphasis is on posing, lighting, apparel, and backgrounds. Canadian and European Portfolios–Canadians and Europeans participate with fellow members from their own or neighboring countries. POM is a monthly print competition for all PSA members. Subject matter and printing techniques are “open.” Four classes, two for color and two for monochrome, allow experienced and less experienced photographers to compete on their own levels. Qualified PSA judges critique your prints and provide written comments and suggestions for improvements. Each month 1st, 2nd and 3rd place winners receive certificates, and the winning prints are posted on the POM Gallery web pages. A “Picture of the Month” is selected for publication in the PSA Journal. Winners and Honorable Mentions receive “points,” and at the end of the year the member with the most points in each of four categories receives a PPD medal. You may join POM at any time. If you would like to be a POM judge, contact the POM director.
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ROCHESTER, Mich. — A breakthrough survey conducted by Foresight Research quantifies the
automotive sales impact of print articles and print advertising. Then it
compares print articles and print advertising influence to other forms
of marketing communications used by auto buyers.
The study shows that the majority of vehicle buyers (62%) are influenced
to some degree by print articles, and 45% are influenced to some degree
by print advertising. 19% said print articles were a primary or secondary
purchase influence, and 8% reported that print advertising was a primary
or secondary influence.
“We also noted the influence by vehicle brand purchased and found that
BMW, Cadillac, Acura, Lexus, Infiniti, Hyundai and Mazda lead the brands
in terms of impact from print articles. Then we looked at the print
advertising side and many of the same brands appear. The reason is that
buyers are paying attention to both the articles and the ads,” says
Steve Bruyn, CEO of Foresight Research.
So, what are the most influential publications? Consumer Reports and
newspapers are widely influential but so are some of the automotive
publications like – Car and Driver, Motor Trend, Automobile Magazine,
Road and Track and Autoweek. “This study proves that print publications
still play a role in this electronic era,” stated Bruyn.
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